Haz crecer tu empresa en Pinterest

Pinterest es el lugar donde las personas descubren nuevas ideas, planean y compran. Con los anuncios de Pinterest, puedes llegar a tu audiencia en todas las etapas del journey del consumidor. Regístrate a fin de tener una cuenta para empresa gratis y acceder a anuncios y otras herramientas de marketing.

El motivo principal por el que las personas usan Pinterest es para encontrar nuevos productos y marcas1

Un lugar donde los anuncios no se sienten como anuncios

Es más probable que los usuarios semanales de Pinterest afirmen que los anuncios que ven en la plataforma son relevantes, en comparación con los usuarios de otras plataformas2. Esto se debe a que los usuarios de Pinterest están aquí para actuar, por lo que, los anuncios mejoran su experiencia en lugar de causarles distracciones. 

Una foto de un joven usando auriculares, con un anuncio de auriculares inalámbricos en un lado y un botón “Añadir al carrito” en el otro

Soluciones efectivas para cada objetivo

Con los anuncios de Pinterest, las marcas están logrando un gran éxito

Las marcas como Nestlé, Urban Outfitters y CeraVe ya usan Pinterest para alcanzar sus objetivos. Explora nuestra sección de historias de éxito para descubrir los resultados obtenidos por las marcas.

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McDonald's, MAC, Bacardi, Uber, KitKat, PayPal, Lego, American Express, IKEA, Hyatt, HP, Maybelline, Mercedes-Benz, and Ray-Ban.Logos of Louis Vuitton, The Home Depot, McDonald's, MAC, Bacardi, Uber, KitKat, PayPal, Lego, American Express, IKEA, Hyatt, HP, Maybelline, Mercedes-Benz, and Ray-Ban.Logos of Louis Vuitton, The Home Depot, McDonald's, MAC, Bacardi, Uber, KitKat, PayPal, Lego, American Express, IKEA, Hyatt, HP, Maybelline, Mercedes-Benz, and Ray-Ban.Logos of Louis Vuitton, The Home Depot, McDonald's, MAC, Bacardi, Uber, KitKat, PayPal, Lego, American Express, IKEA, Hyatt, HP, Maybelline, Mercedes-Benz, and Ray-Ban.Logos of Louis Vuitton, The Home Depot, McDonald's, MAC, Bacardi, Uber, KitKat, PayPal, Lego, American Express, IKEA, Hyatt, HP, Maybelline, Mercedes-Benz, and Ray-Ban.Logos of Louis Vuitton, The Home Depot, McDonald's, MAC, Bacardi, Uber, KitKat, PayPal, Lego, American Express, IKEA, Hyatt, HP, Maybelline, Mercedes-Benz, and Ray-Ban.Logos of Louis Vuitton, The Home Depot, McDonald's, MAC, Bacardi, Uber, KitKat, PayPal, Lego, American Express, IKEA, Hyatt, HP, Maybelline, Mercedes-Benz, and Ray-Ban.Logos of Louis Vuitton, The Home Depot, McDonald's, MAC, Bacardi, Uber, KitKat, PayPal, Lego, American Express, IKEA, Hyatt, HP, Maybelline, Mercedes-Benz, and Ray-Ban.Logos of Louis Vuitton, The Home Depot, McDonald's, MAC, Bacardi, Uber, KitKat, PayPal, Lego, American Express, IKEA, Hyatt, HP, Maybelline, Mercedes-Benz, and Ray-Ban.Logos of Louis Vuitton, The Home Depot, McDonald's, MAC, Bacardi, Uber, KitKat, PayPal, Lego, American Express, IKEA, Hyatt, HP, Maybelline, Mercedes-Benz, and Ray-Ban.Logos of Louis Vuitton, The Home Depot, McDonald's, MAC, Bacardi, Uber, KitKat, PayPal, Lego, American Express, IKEA, Hyatt, HP, Maybelline, Mercedes-Benz, and Ray-Ban.Logos of Louis Vuitton, The Home Depot, McDonald's, MAC, Bacardi, Uber, KitKat, PayPal, Lego, American Express, IKEA, Hyatt, HP, Maybelline, Mercedes-Benz, and Ray-Ban.Logos of Louis Vuitton, 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Vuitton, The Home Depot, McDonald's, MAC, Bacardi, Uber, KitKat, PayPal, Lego, American Express, IKEA, Hyatt, HP, Maybelline, Mercedes-Benz, and Ray-Ban.Logos of Louis Vuitton, The Home Depot, McDonald's, MAC, Bacardi, Uber, KitKat, PayPal, Lego, American Express, IKEA, Hyatt, HP, Maybelline, Mercedes-Benz, and Ray-Ban.Logos of Louis Vuitton, The Home Depot, McDonald's, MAC, Bacardi, Uber, KitKat, PayPal, Lego, American Express, IKEA, Hyatt, HP, Maybelline, Mercedes-Benz, and Ray-Ban.Logos of Louis Vuitton, The Home Depot, McDonald's, MAC, Bacardi, Uber, KitKat, PayPal, Lego, American Express, IKEA, Hyatt, HP, Maybelline, Mercedes-Benz, and Ray-Ban.Logos of Louis Vuitton, The Home Depot, McDonald's, MAC, Bacardi, Uber, KitKat, PayPal, Lego, American Express, IKEA, Hyatt, HP, Maybelline, Mercedes-Benz, and Ray-Ban.Logos of Louis Vuitton, The Home Depot, McDonald's, MAC, Bacardi, Uber, KitKat, PayPal, Lego, American Express, IKEA, Hyatt, HP, Maybelline, Mercedes-Benz, and Ray-Ban.Logos of Louis Vuitton, The Home Depot, McDonald's, MAC, Bacardi, Uber, KitKat, PayPal, Lego, American Express, IKEA, Hyatt, HP, Maybelline, Mercedes-Benz, and Ray-Ban.Logos of Louis Vuitton, The Home Depot, McDonald's, MAC, Bacardi, Uber, KitKat, PayPal, Lego, American Express, IKEA, Hyatt, HP, Maybelline, Mercedes-Benz, and Ray-Ban.Logos of Louis Vuitton, The Home Depot, McDonald's, MAC, Bacardi, Uber, KitKat, PayPal, Lego, American Express, IKEA, Hyatt, HP, Maybelline, Mercedes-Benz, and Ray-Ban.Logos of Louis Vuitton, The Home Depot, McDonald's, MAC, Bacardi, Uber, KitKat, PayPal, Lego, American Express, IKEA, Hyatt, HP, Maybelline, Mercedes-Benz, and Ray-Ban.Logos of Louis Vuitton, The Home Depot, McDonald's, MAC, Bacardi, Uber, KitKat, PayPal, Lego, American Express, IKEA, Hyatt, HP, Maybelline, Mercedes-Benz, and Ray-Ban.Logos of Louis Vuitton, The Home Depot, McDonald's, MAC, Bacardi, Uber, KitKat, PayPal, Lego, American Express, IKEA, Hyatt, HP, Maybelline, Mercedes-Benz, and 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Insights

Causa sensación con los colores que serán tendencia este año

Los colores de la Paleta de 2025 aparecen sobre un fondo blanco.

Insights

Adelántate a las principales tendencias del 2025

Un collage de carteles coloridos que representan tendencias de Pinterest Predicts para 2025, incluidas Vida de muñecas, Flotar y disfrutar, Complejo de diosa, Vivir como reyes, Repostería caótica, Luce tu aura, Veladas surrealistas y Estilo motobohemio.

Soluciones que impulsan el performance y mejoran tus resultados durante la temporada de fiestas

Se muestran tres Pines sobre un fondo de celofán rosa con botones de Oferta y Performance+. En la imagen del centro, aparece una mujer con un traje festivo de color rosa intenso. A la izquierda, hay un tocadiscos; a la derecha, hay un jarrón con bayas.

Las novedades de Pinterest

Deja que la IA y la automatización se encarguen del trabajo pesado con Performance+ de Pinterest 

Una cuadrícula de Pines coloridos con imágenes de temática deportiva sobre un fondo de color durazno. Además, hay un gráfico violeta con forma de estrella y un botón denominado "Performance+" activado.

Todo empieza con una cuenta para empresa

Una cuenta para empresa te permite acceder a nuestro paquete completo de herramientas para empresas, como anuncios y analytics. Regístrate gratis para comenzar; es fácil.

Una empresa llamada “Bluxome” presenta a una mujer con accesorios llamativos, junto al botón “Promocionar”

Recursos y guías para dominar Pinterest

Ícono de una lupa con un gráfico dentro de ella
Solicita una consulta publicitaria gratuita

Si recién comienzas a usar los anuncios de Pinterest, podrías ser elegible para recibir asistencia personalizada. Obtén nuestros mejores consejos para hacer crecer tu negocio con asesoría personalizada.

Ícono de un avión de papel
Únete a nuestra newsletter

Recibe noticias regulares sobre los productos, los insights y la programación de Pinterest.

Un ícono de una lista de verificación con viñetas
Explora nuestra plataforma de educación gratuita

Pinterest Academy ofrece capacitación táctica detallada, impulsada por nuestros expertos. Puedes realizar cursos, mirar seminarios web u obtener insignias para hacer alarde de tus habilidades. Saca más provecho a tus anuncios y lleva tu éxito a un nuevo nivel. 

Empieza hoy mismo

Preguntas frecuentes

Primero, obtén una cuenta para empresa gratuita. Luego, consulta nuestra guía para comenzar a usar nuestros recursos y herramientas para empresas.

Las personas usan Pinterest para descubrir marcas nuevas y comprar sus productos. Con una cuenta para empresa, tendrás más herramientas que te ayudarán a llegar a esas audiencias y hacer crecer tu negocio. Por ejemplo, tendrás acceso a anuncios, analytics e insights personalizados sobre la audiencia. Las cuentas para empresa son gratuitas y puedes establecer tu propio presupuesto si decides publicar anuncios.

Una cuenta para empresa te da acceso a herramientas eficaces, como anuncios y analytics. Estas funciones no están disponibles en las cuentas de Pinterest estándar, por lo que deberás asegurarte de usar una cuenta para empresa para cualquier objetivo de marketing. Si ya tienes una cuenta personal, puedes convertirla en una cuenta para empresa en unos sencillos pasos. O bien, si prefieres mantener ambas cuentas separadas crea una cuenta nueva.

Las personas vienen a Pinterest con la mente abierta y buscan nuevas marcas y productos para comprar. Con una cuenta para empresa de Pinterest, puedes llegar a la audiencia que te interesa en cualquier momento del recorrido, guiándola hacia la etapa de compra. 

Las funciones de compra están incluidas en muchas partes de nuestra plataforma. Esto significa que tus productos no parecerán fuera de lugar, ya que se adaptan a la experiencia de las personas. Puedes obtener más información sobre los productos y anuncios Shopping y en nuestra página especializada.